Welcome,
LIONS Academy 2024
Congratulations!
We’re delighted to have you joining us at The Cannes Lions School this Summer!
You’re one of only thirty people that’ve been selected to partake in your academy this year and will soon benefit from attending a bespoke and exclusive programme of talks from some of the biggest and best marketing minds attending The 2024 Cannes Lions Festival.
You’ll be attending an academy specifically designed to expose you to diverse and new ideas, allow you to connect with the brightest and show you the best by industry leaders.
The Brand Marketers Academy, The Creative Academy, and The Roger Hatchuel Student Academy; each of which will be made up of amazing young marketers selected from all around the world (in the same manner that you have).
By the end of your week with us, you’ll be one of a very small group of individuals that can claim to be a Young Lion - a marketer whose excellence, knowledge, and potential is recognized, acknowledged, and championed by Cannes Lions itself.
So, let’s talk you through what to expect from your week with us!
The Festival
Cannes Lions celebrates, facilitates, and substantiates creativity in all its forms – helping to prove its effectiveness, shape its future, and connect the future leaders of the industry.
The Cannes Lions International Festival of Creativity has been championing creative excellence since 1954, and you are part of the next chapter of that story. Known as the creative industries most coveted award show, the Cannes Lions offer much more than just a shiny Lion to display on a mantle piece.
Though the definition of creativity changes all the time: it undeniably drives progress for people, business and society.
Set on the beautiful French Riviera, the festival boasts lectures and talks from some of the world’s greatest creative minds. We interrogate the methodologies, approaches and achievements of all types of companies: from tiny start-ups to huge multi-nationals.
Walk the floors of the Palais and be inspired by the best work the creative industries have to offer, whether its cutting edge technological application, film, campaign,
and everything in between.
Adjacent to the Palais, you will find the Cannes Lions School Campus, where the next generation of creative leaders find themselves learning first hand what it takes to grow their potential from the world’s greatest creative minds.
We can’t wait to welcome you
to the home of creativity,
Cannes Lions 2024!
The Academies
The LIONS Academies is the breeding ground for the next generation’s of industry of thinkers, innovators and leaders. A five-day programme where the Academy Dean guides the students through a curriculum built to push for excellence in each academy’s expertise. Know more about your academy from the Alumni themselves:
Creative Academy
“
Looks like you have been chosen as one of the 30 creatives under 30s who will battle it out in an arena where only one will be left standing as the victor–we’re kidding.
The LIONS Creative Academy is a bespoke experience for rising young talent, such as yourself, to learn from industry rockstars, fast track careers and build lasting connections in the world’s leading festival for creativity.
From inspiring classroom sessions with world-class speakers, hands-on learning using Lego® blocks to outdoor classes on a yacht, you’re definitely in for–as Simon Cook would say–the best week of your (professional) lives!
The Creative Academy is one of the most amazing weeks you’re gonna have in your life! Because it’s not just an awesome professional experience. It’s a life-changing experience, in which you’re gonna create bonds that are gonna last forever!
– Tiago Daltro
Creative
It’s an amazing experience for young creatives. Where you meet people that share the same passion then you. Everybody comes from a different places, have differents cultures or way of thinking but you just don’t feel it because we are all join to be surrounded by what drive us: creativity.
– Isabelle Benz
”
Brand Marketers Academy
You’ll also have access to the world of Cannes Lions Festival of Creativity, attending some of the headline talks in the palais and checking out all that the festival has to offer, including its awards events.
What’s more, perhaps most exciting, is the access you’ll gain to 30 peers leading the way in your industry. Across five days, you’ll be able to seek advice, mentorship, and create career-spanning friendships!
There’s no doubt that this week with us could be the launchpad for the next stage of your professional marketing career.
We can’t wait to have you with us!
You’ve been selected as one of 30 under 30 brand marketers from across the globe to join us in the French Riviera this summer… here’s what to expect.
This jam-packed five-day programme is an opportunity for you to learn first-hand from some of the world’s greatest CMOs, Chief Strategy Officers, Creative Directors, Design Directors, and Communication Executives from exciting brands across the world.
The LIONS Brand Marketers Academy programme is designed to inspire you by engaging with award-winning creative campaigns, asking the big questions behind global brand’s marketing strategy, and hosting intimate sessions where you can discuss with CMOs the best practice and biggest learnings they have gained through their career. You’ll get every chance to ask all your burning questions to these industry leaders.
Brand Marketer
Roger Hatchuel Student Academy
“
Hi! If you're reading this, it means you've made it! You've been selected as a student for the Roger Hatchuel Academy 2024.
Soon, you will dive into a global learning experience at the Cannes Lions International Festival of Creativity. Throughout the 5 days, unbelievable professionals will provide you with infinite inspiration to propel you towards launching your creative career.
You will receive the tools, knowledge, and connections, unlocking a greater understanding of yourself, the world, and the nature of the industry. From topics like, an introduction to the creative industry – client, agency, and beyond, the agile creative process, working with purpose, the value of diversity and so much more!
Get ready because you're about to experience one of the best weeks of your life. Let's start dreaming...
My time at the Roger Hatchuel Student Academy was nothing short of transformative. It's not just a programme; it's a launchpad for creativity. The Academy ignited my passion, broadened my horizons and connected me with the most brilliant minds in the industry
– Lara Malta
Roger Hatchuel Student
This was a once-in-a-lifetime, whirlwind week full of learning about others' experiences as well as realizing how YOU want to impact the industry. All the speakers who came to our classroom were so proud and excited about how our generation will affect the future of creativity. You deserve to be here and there is no reason to be intimidated. It can be overwhelming at times, but I have nothing but amazing memories from this experience and would recommend it to any student.
– Miranda Diaz
”
Accomodation and Travel
The Cannes Lions School boasts a diverse cohort from across the globe. Every person's journey to Cannes will be different, some may be close by, others may be travelling far. Regardless of your journey, we have all the necessary information to help you reach your destination!
When should I arrive?
The Festival will be held between Monday 17 to Friday 21 June 2023. The Academies are required to attend a meet-and-greet at 3pm on Sunday 16 June, and so, we recommend arriving prior to the 16th to settle yourself in and soak up the atmosphere of the French Riviera before an action-packed week at the Academy. We also recommend leaving Cannes on Saturday 22 June - you don’t want to miss your graduation on Friday afternoon (as well as the end of festival celebrations that take place on Friday night).
Where do I fly in to?
If you are flying in, the nearest airport is Nice. From the airport you will have to catch a train to Cannes (this is a short, 30 mins train ride). Trains from Nice Airport to Cannes Station can be booked here. We recommend taking a direct train - Alternatively, you can also catch the Line 81 (EX210) bus from directly in front of the airport terminal, this is the most cost effective and direct route and can be booked here.
Please note that Buses only accept credit cards, so please book your tickets in advance. Other modes of transport take Cash (Euro), and in some cases you will need to book your tickets in advance.
Where should I stay?
There are plenty of accommodation options available to you in Cannes. Most of the dwellings are apartments, and can be booked easily on sites like Airbnb and Stayz. As a Delegate, you also have Access to our partner accommodation at a discounted rate through B-Network. You will automatically receive a link once your registration is paid.
Whatever you decide, make sure to book your accommodation as early as possible. The festival has over 14,000 people visiting the city, so places to stay can become scarce quite quickly.
You will be expected to arrive in the lecture hall by 9am every morning, so make sure that your accommodation is no further than a 15 minute walk away from the Palais.
Where is the Academy?
The Cannes Lions School Campus is right on the beachfront, adjacent to the marina, attached to the rear of the Palais. This is outlined in the map below.
Address: Palace of Festivals and Congresses of Cannes, Palais des Festivals et des Congrès, 1 Bd de la Croisette, 06400 Cannes, France
What if I'm landing in another city?
If you are coming from Paris, you can also catch a train south to Cannes - however, this is a long journey and will take the better half of a day if you choose to travel this way.
You can book Rail tickets using the Rail Europe website, or alternatively, Trainline.
Where should I eat?
A list of restaurants is available on the Festival’s website, as well as other miscellaneous booking information here.
Reminders
We know it’s a lot to take in. It’s not everyday you get to be at the home of creativity. To help you get ready, the Academy Tutors have a prepared a little pre-festival guide for your week-long journey!
Key Dates
15
JUNE
Suggested Arrival at Accommodation
16
JUNE
Start of Course for
All Academies
21
JUNE
Final day of Academies including Graduation and Closing party
22
JUNE
Suggested Departure from Accommodation
Essentials
Euros
Computer or tablet
Notepad and pen
Light smart casual clothing
Comfy shoes
Storage on your phone or camera
Snacks and plenty of liquids
Little portable fan
Summer essentials (i.e. sunblock)
Tips from the Alumni
Your going to have a transformative week! You need to make the most out of it. That’s why we asked the LIONS Academy Alumni to share the tips they wish they knew before the big week:
1
Good impressions count
Treat this week as a reward, but also as the start of your new, elevated career journey. Go with the full intention of enjoying yourself but bare in mind that this is a pseudo professional environment - you want to make good impressions of the people that you meet during the week both inside and outside of the course!
3
Kindness matters
Be kind to those around you, a lot of the festival staff are local people, so let’s be considerate when interacting with everyone. Maybe learn a little bit of french!
5
See the work
Take your time to visit the entries for the Cannes LIONS downstairs. Get inspired by the work we are all passionate about! 99% of creatives will never get the chance to be there to experience it themselves. Watch the case videos. Read the case studies. Join the live judging sessions. You never who you might bump into.
7
Leave no one behind
Out for lunch? Go with your cohort. Looking to shop? Invite a classmate. Registering for a party? Send the link to the rest of the group chat. Stick together. You are in an unfamiliar place, so it’s nice to have each other’s backs!
9
Learn from your peers
You have access to 30 peers leading the way in your industry. Ask the questions, seek the advice, share your experience. You’re going to learn a lot from each other in the most unlikely ways possible. Stay connected. You’ll travel through your careers (and life) together!
2
Don’t skip class
Unlike the plenary hall speakers, only the academy has the unique experience of getting up close and personal with their speakers. Some only appear exclusively for you. Make sure you’re there for it. You never know when Will.I.Am can show up!
4
Keep cool
Cannes is very hot in June, with temperatures exceeding 35°C at times. Make sure that your accommodation has some sort of fan, cooling or air conditioning to make your stay comfortable. Drink lots of water! (And drinking rosé doesn’t count, but wouldn’t hurt every now and then.)
6
No Regrets!
Make this your week of saying ‘yes!’. Go to the parties, register for the talks, walk up to the tents, ask the question. You will leave exhausted but it will all be worth it. You only get this opportunity once, so make it count!
8
Note down and speak up
Write down the most important parts of a session–you’re going to want to look back at all you’ve learned. Speak up when you have questions. Don’t be afraid to go up to speakers after the session, like if something really resonated with you, tell them. And listen to many other perspective from your peers.
10
Stay an extra day
If you can, book an extra day to stay in Cannes after the Festival ends. Some of us were able to spend the day with classmates, sightsee, shop, swim, and eat nice meals together. The main week of the festival is very busy so booking an extra day to relax in beautiful Cannes is a great shout (there won’t be a great deal of time for exploring Mon-Fri of the week).
